California Department of Fish and Wildlife

Become a Sponsor

Sponsorship Has Its Privileges!

California Fishing Passport Sponsors will be partners in an unparalleled program that promotes angling opportunities for everyone from the most seasoned angler to children fishing for the very first time.

Our partners will:

  • Be recognized as part of a high-profile, statewide program with CDFW and other key fishing industry leaders to promote sport fishing in California.

  • Immediately reach more than 3 million people who collectively contribute nearly $5 billion to California's economy annually, and that's just the beginning. These numbers will continue to grow with the program.

  • Show support for sport fishing in California and perpetuate the heritage, traditions and values of spending quality time in the outdoors with friends and family.

  • Help advance understanding and appreciation of the importance of resource management, conservation, stewardship and ethical fishing practices.

View our current partners, sponsors and supporters


As a California Fishing Passport Sponsor, your business name and logo will be displayed on the Passport booklet and all program promotional materials (advertisements, brochures, banners, posters, website) announcing your partnership in the program.

  • Passport books will be advertised and distributed at all CDFW license sales counters and participating businesses that sell fishing licenses - we have 1,900 California businesses that sell fishing licenses!

  • Advertising space provided in CDFW's Outdoor California magazine -produced six times per year with an audience of 24,000 subscribers!

  • Banners will hang at all Passport events - CDFW booths at sportsmen's shows in northern and southern California, fishing tournaments, youth fishing clinics - with estimated exposure to more than 200,000 people!

Would you like to learn more?
Contact Carrie Wilson at (831) 649-7191 or at

View our Sponsorship Information Packet Adobe Reader required
(File size 193 KB)

Additional Opportunities to Support the California Fishing Passport Program: